Strategize Evidence Collection and Packaging to Influence Decision-Makers
Identify, collect and effectively present the necessary evidence to influence key decision-makers in your health system, according to your change asks.
What this step covers
What it is
This step helps you identify, gather, and present the evidence that will actually move your change ask forward.
- Evidence identification guidance — practical guidance on identifying the most relevant evidence to strengthen your change requests
- Best practices — evidence-based insights to help you gather, interpret, and present evidence to the right decision-makers
How this step strengthens your advocacy
Completing this step means your evidence lands with the right people, at the right time, in the right format.
- Builds legitimacy — guidance on how to package and present evidence at the right time to strengthen your advocacy efforts
- Drives meaningful change — aligns your evidence with policy priorities, increasing the likelihood your advocacy leads to action
Access the Tool
The FT3 Evidence Module walks you through collecting, typing, and packaging evidence for your change ask — in one interactive tool.
FORMAT: Interactive tool (4 sections)
Also see the Casebook of Novel Value Drivers → and the Patient Story Collection Template & Interview Guide →
How to build your evidence strategy
Follow these steps to identify, collect, and package the evidence that will strengthen your change ask.
Download the Step 04 How-To Guide (PDF)Pinpoint the evidence most relevant to your change ask
Start from your Step 02 Change Ask and work backwards to identify exactly which types of evidence would make it more compelling.
Check the real-world cases of packaging and collecting evidence
See how others have packaged evidence for HTA and value assessment, and identify approaches that could work for your context.
Match your evidence to current policy priorities
Evidence lands best when it speaks directly to what decision-makers already care about — align your packaging accordingly.
Package and present your evidence at the right moment
Identify the decision-making moments from Step 03 where your evidence will have the most influence, and plan your presentation around them.
Additional resources that inspired the co-creation of this step and its tools
Additional Resources
Explore additional resources created by real-world advocates, to help you in your evidence strategy
- Policy Wisdom — Case Studies
- Personalized Medicine and Mental Health: A Briefing for Congressional Staffers
- Parkinson's Advocacy Toolkit
- Financial Advocacy Services Guidelines Assessment Tool
- Sharing Health Data: What You Should Know and Why It Matters
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