Operationalize Insights & Advocacy Planning
Get guidance on how to combine the insights of all previous modules and design powerful advocacy efforts step by step.
What this step covers
What it is
This step brings together everything from Steps 01–04 into one concrete, actionable advocacy campaign.
- Advocacy campaign — a comprehensive campaign with defined action steps and a clear timeline for execution
- Visual insight map — see how insights from Steps 01–04 connect in the diagram below
- Step-by-step roadmap — outlining the collaborations and support required to drive your campaign forward
How this step strengthens your advocacy
Completing this step means you move from scattered efforts to a coordinated, well-timed campaign.
- Structured & consistent approach — replaces ad hoc activities with a clear, organized plan
- Aligns actions with opportunity — maps milestones to policy windows, stakeholder availability, and decision points identified earlier
- Realistic & feasible planning — aligns your campaign with available resources and conditions
- Tailored messaging — adapts your communication to the priorities of different stakeholders
Access the Tool
The Advocacy Campaign Strategy Planning Board helps you connect the insights from every previous step into one coordinated campaign.
FORMAT: Miro board template (opens in a new tab)
Important: this is a shared template — duplicate the board to your own Miro account to create your own editable version before working in it.
An Advocacy Campaign Checklist is also available — get in touch with the FT3 team to access it.
How your steps connect
Every step of the roadmap feeds directly into your advocacy campaign. Here's how the outputs from Steps 01–04 come together in Step 05.
Assessment
Readiness
Map
Base
Campaign
How to build your advocacy campaign
Follow these steps to turn everything you've gathered in Steps 01–04 into one coordinated, actionable advocacy campaign.
Download the Step 05 How-To Guide (PDF)Bring together your outputs from Steps 01–04
Collect your access snapshot, readiness assessment, stakeholder map, and evidence base — these are the building blocks for your campaign.
Use the planning tool to visually connect your findings
Map how your access findings, readiness assessment, stakeholder priorities, and evidence base all connect to support your change ask.
Map your milestones to key policy windows
Align your advocacy milestones and deadlines with policy windows, stakeholder availability, and the decision points you identified in Step 03.
Assign the support and collaborations each milestone needs
For each step of your campaign, identify who needs to be involved and what support is required to make it happen.
Adapt your communication for each stakeholder group
Use what you learned in Step 03 to shape messaging that speaks to the specific priorities and interests of each stakeholder.
Set your campaign timeline and next actions
Pull everything together into a clear timeline with defined action steps — this is your finished advocacy campaign, ready for execution.
Additional resources that inspired the co-creation of this step and its tools
Additional Resources
Explore additional resources created by real-world advocates, to help you in your advocacy campaign
- Policy Wisdom — Case Studies
- UICC Advocacy Toolkit
- Template for Letter to Policymaker
- Biomarkers in Cancer: An Introductory Guide for Advocates
- Campaign Action Toolkit — Cracking the Cancer Code